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The best tools for small business

Words by
24 September, 2019
3 mins read

Running a small business is undoubtedly hard. There’s so much to do, from developing your product, creating content, generating sales and trying to make a profit after paying any taxes… how can you stay on top of it all?

There’s always an option to hire more employees: sales people, designers, developers… But that can be extremely expensive. Is there a way to become more effective and get things done without having to pay through your nose?

Yes, there is. All you need is the right tools!



Do you have an office? No? Well, that feels freeing, doesn’t it? It sure does.

But there are also problems that arise when team isn’t in the same location geographically. How can you make sure that everyone is on the same page?

ActiveCollab is a powerful yet simple project management tool that will help you stay on top of things even when your team is scattered across different continents and time zones.

It’s been in business for over 10 years, and had over 200,000 users, ranging from people in small businesses to workers in Fortune 500 to universities and government institutions. You can’t go wrong with this one!



When it comes to blogging, WordPress is your best choice, since it is the biggest content management platform with a well-developed ecosystem of apps, plug-ins, and themes.

But this abundance of options can make your head spin when you are trying to decide on what to go with. For example, there’s no need for hiring a designer when there are so many themes out there… But how can you choose the best one?

Meridian themes offer beautiful and functional wordpress themes that are easy to set-up, easy to customize, and are built for performance.



Still a bit confused by WordPress? Don’t worry, you are not alone. It can be challenging to set everything up the right way, with all those plugins and whatnot.

Luckily, WPKube offers a great guide on how to get started with WordPress, as well as advice on a variety of topics ranging from WordPress plug-ins to WordPress security. Have a WordPress question? You will probably find your answer on WPKube.



Still struggling with finding a great theme for your blog?

Undsgn, a ThemeForest Power Elite author team, can help you. Their themes have received multiple international awards and world-wide recognition. Moreover, their theme Uncode is one of the top 6 creative themes of all time.

Looking for a fast, clean, and aesthetic WordPress theme? Look no further than Undsgn. These guys know what they are doing.



You need photos for your website and you are well aware that the ones you snapped on your iPhone won’t do… But what other options do you have when you can’t afford a professional photoshoot?

Depositphotos is the solution to your problem. With 60+ million files (and more being added every week) you’ll easily find high quality photos or videos to liven up your websites. Moreover, the photos you buy are going to be royalty free, which means that there will be no restrictions as to how you use them.



You probably need some kind of online forms in your business. Even registration forms, order confirmation forms, even simple contact forms… 123FormBuilder will make creating any online so easy that you will be able to do it yourself, without needing to hire an expensive developer.



Small business owners often make the mistake of underestimating the importance of design. The common wisdom is that content is king… But is really true?

Derek Halpern, an online marketing expert who spent $25,000 on his website design, argues that, in fact, design is king. “Online, you only have a second to grab someone’s attention.

And during that second, people make snap judgments about you, your business, and your website. Before.They. Read. Your. Content.” explains Halpern.

Okay, but what if you don’t have a bunch of money lying around, nor do you have any design skills yourself? Well, this is where Crello comes in.

Crello makes it easy for you to create your own designs with a simple 3-step process. Just pick a design format, choose your template, and then customize it to your taste. No design skills or hiring expensive designers required!



Nowadays, you need to be on top of your social media game to get ahead, and a few tweets here and there won’t cut it.

Viraltag will help you with sharing visual content. Instagram, Pinterest, you name it… With Viraltag, you can manage several social networks, schedule posts, recycle evergreen content, and more… All from a single dashboard and at an affordable price!

Instagrowth Ninja


Want to improve your social media performance even more?

Instagrow Ninja can help you take your Instagram account to the next level: they will find your target market and then they will interact with real people in it 24/7, thus creating a lot of buzz around your brand. Want to grow your Instagram following? Instagrow Ninja will help!



Do you have a customer relationship management system in place? No? Well, if you are serious about expanding your business, it’s time to get one.

Salesmate will help you automate sales activities, keep track of related data, and increase overall productivity.

At $12/user/month it’s also a very affordable solution that will soon pay for itself through increased productivity and sales.

Don’t leave something as important as sales to chance – streamline it by developing an automated process for it!

To sum it up

Do yourself a favor and start using these tools in your own small business. It will save you money, time, and headache!

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Justas Markus

Justas Markus is a traveler, blogger & entrepreneur. He was the co-owner & CEO of Who Design Today until 2019. Catch up with Justas on Twitter.

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