In an exciting new move that blends Saudi Arabia’s rich tea-drinking culture with the fast-paced world of mobile gaming, heritage tea brand Rabea has unveiled its limited-edition Trigger Mug.
Designed specifically for mobile gamers, this collectible item bridges the gap between tradition and technology, providing a unique solution for gamers who enjoy long, energizing gaming sessions without losing their competitive edge.
A first for gamers and tea lovers
Rabea, known for its iconic tea products, is taking a bold step by merging the worlds of gaming and tea.
The Trigger Mug is tailored to mobile gamers, particularly those who enjoy battle royale and first-person shooter games.
According to recent research in Saudi Arabia, tea is the preferred beverage for gamers, offering a steady energy boost that keeps them focused during extended sessions.
Unlike the quick kick of coffee or energy drinks, tea provides a gradual, sustained effect—something mobile gamers need during long gaming marathons.
However, mobile gamers have long faced a common challenge: taking a break for a sip of tea often means taking their hand off the device, leading to potential elimination in the game.
This is where the Trigger Mug comes in with its innovative design, gamers can now enjoy their tea without interrupting their gameplay, thanks to a specially engineered ergonomic mug with built-in triggers.
Tim Coen from NPG and George Maktabi from Webedia Arabia both praise the mug’s design, which fuses tradition with modern technology.
Coen shared: “This is a unique collaboration that brings together contrasting worlds, where tradition meets technology, and gamers reconnect with the national drink of their parents and grandparents.” With Rabea’s roots deeply embedded in Saudi culture, the Trigger Mug represents more than just an accessory—it’s a bridge between gaming and the cultural ritual of tea-drinking.
As gaming becomes a central focus in Saudi Arabia’s vision for the future, with substantial investments in global gaming companies and the development of new gaming cities, the Trigger Mug is more than just a marketing gimmick.
It’s a thoughtful solution to a problem faced by many gamers.
“Gaming is central to Saudi Arabia’s vision for the future, and as a heritage brand evolving with our nation, we recognized an opportunity to solve a unique challenge faced by our gaming community,” explained Moutaz Abdulghaffar, Commercial Executive Director at AMS Baeshen & Co., the parent company of Rabea.
An exclusive collectible for gamers
The Trigger Mug isn’t just a functional item; it’s a coveted collectible. With limited availability, the mug’s exclusivity is part of what makes it so appealing.
Gaming influencers are already showcasing the mugs through unboxing experiences and live demonstrations on streaming platforms, further elevating its status as a must-have item for gaming enthusiasts.
This launch builds on Rabea’s successful collaborations with mobile gaming platforms, including PUBG Mobile, strengthening its connection with the gaming community.
The Trigger Mug offers a creative solution to a common problem while also tapping into the growing intersection of Saudi culture and digital gaming.
David Martin
