Northern Ireland’s beloved fashion retailer, Logans Fashions, has unveiled its revamped online store, promising a more seamless and enjoyable shopping experience for its loyal customers.
The family-run business, which has been at the heart of Cloughmills for nearly five decades, has modernised its digital presence to meet the evolving needs of today’s shoppers.
Ivor Boyd, owner of Logans Fashions, shared his excitement about the relaunch, “We’ve always prided ourselves on offering exceptional service in-store, and our goal with the new online platform is to extend that same experience to our digital customers. Whether you’re shopping from Belfast or beyond, we want our website to feel like an extension of the Logans brand – personal, stylish, and easy to use.”
A user-friendly upgrade
The newly designed website features a sleek and intuitive layout, making it easier than ever for customers to browse the retailer’s curated collection of high-quality European brands.
From wardrobe staples to statement pieces, the online store caters to women looking for timeless elegance and modern sophistication.
“We’ve invested in features that make the shopping process as smooth as possible,” Boyd explained. “The updated site includes enhanced navigation, detailed product descriptions, and high-quality imagery to help customers make informed choices. We’ve also ensured the checkout process is straightforward and secure.”
Supporting local business in a digital world
For many independent retailers, the shift to online shopping has been a crucial step in staying competitive. Logans Fashions is no exception.
“While we cherish the face-to-face interactions that happen in our Cloughmills store, we know that today’s consumer values convenience,” Boyd said.
He continued: “By relaunching our website, we’re not just meeting modern expectations; we’re also showcasing what Northern Ireland’s independent retailers have to offer on a larger scale. Supporting local businesses like ours online is a simple way for customers to invest in their communities while still enjoying the convenience of digital shopping.”
Staying true to their roots
Despite the technological advancements, Logans Fashions remains deeply committed to its core values of quality, personal service, and community spirit.
“Our heritage as a trusted Northern Ireland retailer is something we’ll never lose sight of,” Boyd emphasised. “Even as we grow online, we’ll continue to offer the tailored customer service and carefully selected collections that have set us apart for nearly 50 years.”
With the relaunch of its online store, Logans Fashions is well-positioned to embrace the future while honouring its proud legacy.
Whether customers are visiting the Cloughmills store or shopping from the comfort of their homes, they can expect the same commitment to style and quality that has made Logans a household name in Northern Ireland.
As Boyd summed up: “The way people shop may have changed, but our commitment to our customers remains the same. We’re thrilled to invite both old friends and new faces to explore the updated Logans Fashions website and see everything we have to offer.”
The relaunch marks an exciting chapter for the iconic retailer, combining the best of tradition and innovation to bring timeless fashion to a modern audience.
David Martin
