Credit: VizSense

VizSense reveals bold rebrand on its 10th anniversary

This rebrand marks a new chapter in VizSense's journey, reflecting their commitment to excellence and innovation in the MarTech industry.
Words by
27 June, 2024
1 min read

VizSense, a leading influencer marketing technology (MarTech) agency, is celebrating its 10th anniversary with a bold rebrand. This milestone marks a decade of innovation and growth, underlined by the recent appointment of marketing executive Kristen Standish. The rebrand underscores VizSense’s evolution from its inception to becoming a powerhouse in the MarTech industry.

“We’re full-service, offering attribution, research, experiential marketing, and PR,” said Standish. “We aim to be thought leaders in MarTech innovation.”

A new feel, but enhanced capabilities

The rebrand includes a fresh visual identity, featuring a new logo, color palette, and slogan. These changes are prominently showcased on their revamped website, which highlights their Fortune 100 portfolio, client testimonials, and case studies. Central to the new site is VizSense’s proprietary AI technology, which optimizes influencer selection, campaign targeting, and real-time engagement analysis for precise and efficient campaigns.

Credit: VizSense / Viz Platform

VizSense’s rebrand also includes significant enhancements to their VizSense Platform, an internally designed client dashboard previously known as Bloom. The platform now boasts improved loading speeds, enhanced reporting and export options, and a curated campaign audience feature, allowing clients to view influencers fitting their target demographics. Clients can now view individual influencer content and access an improved help center.

Strengthening research and innovation

In line with their rebrand, VizSense has expanded its service offerings and capabilities. In April, Sandra Guadagnoli was named Vice President of Insights & Innovation to bolster research and campaign efforts. VizSense now offers a comprehensive suite of services, including earned media initiatives, sales data analysis, brand lift and purchasing behavior studies, and bespoke event conceptualization, planning, and execution.

Founded by Dr. Jon Iadonisi, VizSense has revolutionized the influencer marketing landscape by leveraging advanced technology and social science. The agency’s proprietary AI-driven platform ensures precision and efficiency in every campaign, setting industry standards and driving meaningful results for its clients. As VizSense celebrates its tenth anniversary, it continues to lead the industry with innovative campaigns and a data-driven approach, expanding into a full-service agency equipped to meet a broader range of client needs.

For more information about VizSense and their new offerings, visit their official website .

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David Ryckman

David is a regular contributor and sub-editor for Who Design Today. He is a Managing Partner at Kwibb and has a keen eye for design and branding.

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